Welcome to Posito

This time it's different...

Hello and welcome,My name is Alex and I’ve worked in marketing for twenty years. I've participated in the internet's rise, harnessed social media's influence, and become increasingly dependent on digital analytics. But this time is different. Artificial Intelligence will change everything and it's only just begun.I currently freelance as an in-house marketing consultant. I specialise in both 'the doing' (marketing activation) and 'the thinking' (marketing strategy). Most clients aren’t interested in both, but I can do that too.What makes me different is a fascination on the underlying principles that govern how marketing works. Marketing operates at the intersection between people and business, making it both rational and irrational. This means Artificial Intelligence will fundamentally transform it, but only to a point.Over a twenty year period spent working with global brands, startups and small businesses, I've researched the principles that underpin the big decisions, thereby influencing every activity marketers make. In doing so, I've built data sets that aren't available to LLMs. Furthermore, prior to a Masters in Marketing, my degree in Behavioural Sciences is more relevant than ever before.In this new landscape, I can posit and execute ideas that capitalise on the opportunities Artificial Intelligence brings, while managing its limitations.

A new technological era

How I can help

I have many skills that can be beneficial to your organisation.An expert writer, with over a decade's experience in PR and content, I'm able to harness artificial intelligence to edit and develop content at an exceptional rate, while also ensuring it has a uniquely human touch to it.I'm also able to use the tools to develop marketing insights and strategies that used to be the preserve of major teams. These skills have been developed in the startup scene, working with invested startups as well as small businesses. Their meagre budgets, combined with an abilty to try new things, promote an entrepreneurial spirit that is hard to replicate within global brands.Furthermore, this combined experience, means I can execute across a diverse range of channels, taking inspiration from industry leaders and new technologies.