An alternate reading list for any CMO or Head of Marketing
It’s a rare occasion that any Chief Marketing Officer or Head of Marketing gets the chance to move beyond the confines of work emails. So, with this in mind, we’ve created an alternate reading list for you to consider.
We’ve combined a selection of interesting reads to get you thinking outside the box, helping to inspire your intellectual curiosity and creativity, whilst also providing you with some interesting anecdotes for around the dinner table.
We’ve included links to them on Amazon, although you can purchase them from wherever you would like. This is not an advertising-led article.
A context for the world’s future
Ray Dalio: Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail
Ray Dalio is one of the most revered and brightest minds in the States. This follow up to Principles for Success provides a view of how world power and has shifted in history, highlighting where we are now and the direction of travel. You may also want to watch the YouTube video that accompanies it.
Ideas for changing work cultures
Matthew Syed – Rebel Ideas: The Power of Thinking Differently
A book with a vast array of fascinating case studies taken from a wider range of industries. Matthew covers alternate views for developing team culture and a winning spirit.
Challenging the fabric of society
Nick Hayes – The Book of Trespass: Crossing the Lines that Divide Us
The pursuit of land is one of the things that underpins society, a feature that is called into question in this fascinating read. By trespassing the land of the media magnates, Lords, politicians and private corporations that own England, Nick argues that the root of social inequality is the uneven distribution of land.
Reconsidering views about the future
Hans Rosling – Factfulness: Ten Reasons We're Wrong About The World
In a world with so much uncertainty, it’s easy to view the future with trepidation and anxiety. This book aims to change that, highlighting that things are much better than we think, by presenting a vast array of statistics to challenge any pessimism and deliver a more cheery outlook.
Out of the box thinking
Randall Munroe – What If?: Serious Scientific Answer to Absurd Hypothetical Questions: Serious Scientific Answers to Absurd Hypothetical Questions
If you’re stuck in a rut and want a semi-serious, yet fascinating read that champions the value of lateral thinking, then look no further. This book is full of ample social currency by asking and answering tough hypothetical science questions in a comical and beautifully presented manner.
Join the club
We hope you’ve enjoyed this list. If you decide to read one, then why not get in touch to find out more about our community of CMO readers.
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