Discover the rules for allocating marketing budgets from a comprehensive study of over 600 publicly traded companies. Learn about industry-specific benchmarks and access unique calculators designed to tailor marketing budgets to your business needs.

Discover why your digital advertising may not be delivering the results you expect. Our article explores common pitfalls from poor targeting to cross-country cultural differences, and offers strategic solutions to optimise your ad spend effectively. Contact Posito for expert help in refining your campaigns.

Explore strategic business insights with our image of a high-tech boardroom, showcasing C-suite executives engaged in critical discussions over sales and marketing budget allocations. This professional setting highlights the use of advanced analytics in corporate decision-making, ideal for businesses seeking to optimize their budget strategies.

Google GraphCast is a state-of-the-art AI model that can predict weather. It also has the potential to change marketing as yet another example of AI’s potential in transforming industries.

Google GraphCast is a state-of-the-art AI model that can predict weather. It also has the potential to change marketing as yet another example of AI’s potential in transforming industries.

Yesterday, Chancellor Jeremy Hunt made a budget announcement that carries various implications for marketers. Here we provide the main out-takes.

In the dynamic realm of the legal industry, the adoption of artificial intelligence (AI) is rapidly becoming a game-changer. This blog offers a snapshot of an extensive investigation into the widespread embrace of AI by legal firms, placing a spotlight on the pioneering efforts of Allen & Overy. The full investigation, available online for free, delves deeper into this transformative journey.

Many startups have a common misconception that launching a website is enough to attract customers and generate revenue. They think that by spending very little on digital advertising, they can achieve a positive cost-per-acquisition (CPA) and grow their business organically. However, this is a fallacy that can have serious consequences for your startup’s success.

We use behavioural economics to suggest that a person's work-life stage is the most significant determinant of their consumer behaviour. This blog focuses on three stages: students, career-oriented individuals, and self-employed individuals. Understanding these stages can help marketers better understand their audience and tailor their marketing efforts.

London is an expensive city for eating out, with fast food chains offering meals for around £7.50, local and chain restaurants offering main meals for around £10-£15, serviced restaurants with high-quality dining experiences costing around £25 per meal, and fine dining experiences costing hundreds of pounds.

Marketing teams must determine whether their challenges are macro or microeconomic. Macroeconomic challenges are caused by societal market conditions, while microeconomic challenges result from changes within the market. Marketers must identify and respond to both types of challenges to create effective campaigns.

The pursuit of homeownership is a significant aspect of Western society and its economy. A healthy housing market is essential for economic growth and social mobility, but rising interest rates can affect consumer spending habits and make it difficult for marketers to target specific groups.

Interest rates have been low since the 2008 financial crisis, but challenges in Europe and the US this year have impacted the marketing industry. Behavioural economics can be used to consider the impact on VC investment and consumer spending. This may lead to a shift towards performance marketing.

A review of a book titled “The Changing World Order” by Ray Dalio. The review praises the book for providing insight into the rise and fall of nations and discussing key issues objectively without pushing a low-level agenda. It also praises the book's ability to build empathy with readers and provide an unpredictable outlook on the future.

Discussing the implications of the show “Jamie's £1 Meals” for the marketing industry. Current economic conditions are leading marketers to focus on practicality and consider the impact of financial challenges on their strategies. Waitrose's sponsorship of the show may be an example of this, as the decision may have been calculated to appeal to a different target market.

The blog discusses strategies for making marketing more effective in an economic downturn, including building agility, re-aligning teams, streamlining agency setups, and monitoring the situation. Communication and swift decision-making are key to implementing these strategies successfully.

A glowing review of the podcast, “All-in”. The podcast provides fertile ground for discussion and encourages thoughtful disagreement. The blog also covers the innovation behind the podcast, as well as the inspiring personalities of the hosts. Overall, we’re massive fans.

Discussing the impact of economic indicators, such as interest rates, inflation rates, and exchange rates, on consumer behaviour and the marketing industry. It also examines the implications of rising energy and petrol prices, and declining venture capital investment, on consumer behaviour and the economy.

Behavioural economics is used to determine how to consider quality of life in marketing. It distinguishes quality of life as the overall evaluation of every aspect of a person's life from standard of living, which is financially driven and can be measured economically. Marketers can assess a target audience's quality of life by considering factors beyond their standard of living.

Factfulness is a book that presents a new view of the world based on objective statistics, with the goal of helping people focus on what is important and have a more positive outlook. The book includes online resources like Dollar Street and Gapminder, and the author hopes it will inspire readers and change the way they see the world.