We Make Marketing More Effective

A unique approach

Posito is a leading marketing consultancy that works with CEOs, CMOs, and marketing teams to improve the effectiveness and efficiency of their marketing efforts. Located in London, and unlike any other consultancy, we use a single framework to explain how marketing works. This framework has been extensively researched, allowing us to quickly add value to any business by evaluating the underlying principles of how marketing functions. We then collaborate with clients on specific challenges to develop unique solutions. In doing so, we can quickly become an essential component of any marketing team.

Adding value

Our creativity and skills in behavioural science, economics, and data analysis can be applied to almost any marketing challenge. The name Posito is inspired by the verb “to posit” because we use facts and evidence as the foundation for our ideas. We support our clients remotely by working collaboratively yet independently. In the process, we become a valuable component of the team, drawing from our extensive research and resources.

The Team

Posito is a small team led by Alex Moorhouse. Alex founded Posito in 2018 after spending more than a decade in marketing agencies. His interest in consumer behaviour and marketing dates back to his time at Nottingham University, where he studied Behavioural Sciences before completing an MA in Marketing. He has led projects for global brands, launched multiple startups, mentored at accelerators, and spoken at numerous startup events.