Strategic marketing research

Market evaluation research

Researching markets, consumer behaviour and the attributes of successful businesses.

• What separates the best businesses?

  Building a unique data set from 100 of the world's most disruptive businesses.

• How can the success of an upcoming IPO be evaluated?

  Researching more than 100 IPOs since 2000 across five key factors.

• What stages of maturing successful startups follow?

  Identifying five stages of maturity that the most successful startups follow.

• What behavioural factors influence purchasing behaviour?

  Highlighting the seven factors that affect how a buyer evaluates any purchase.

• What’s the best way to define a target market?

  Illustrating four elements that marketers can use to understand a target market.

• What’s the long-term impact of Covid-19 on marketing?

  Sharing research insights from the pandemic that illustrate its long-term on the marketing industry.

• How does investment shape the marketing industry?

  Identifying the interests of more than 250 investors and assessing their economic impact.

Marketing strategy research

Researching overall marketing strategy, budget and channel selection.

• What is the best way to set a sales & marketing budget?

  Analysing more than 600 sales & marketing budgets as reported by publicly listed companies.

• What size should a marketing team be?

  Comparing the revenue and marketing team sizes of 200 established market leaders and 100 scale-ups.

• How can marketers better consider every channel?

  Categorising over thirty marketing channels into eight growth areas to improve budget allocations.

• What can marketers learn from award-winning campaigns?

  Evaluating three examples of award-winning campaigns in over thirty marketing channels.

• How can marketers better understand advertising costs?

  Analysing cost benchmarks across the main advertising platforms.

• Are there any ‘growth hacks’ that all businesses can use?

  Investigating growth hacks that propelled 100 of the world’s most successful businesses.

• What are the most appropriate social media platforms?

  Researching five of the most used social media platforms (LinkedIn, Facebook, YouTube, Twitter, Instagram) as well as communities such as Quora and Medium.

Marketing activation research

Researching marketing teams, marketing evaluation and creative activation.

• What tools does a marketing team need?

  Identifying five metrics to assess the value of any marketing tool.

• What free tools marketing are available?

  Listing a set of 100 tools that marketers can use to improve day-to-day efficiency.

• Where can marketers find free data sources?

  Providing 100 tools that marketers can use to build datasets and enhance their day-to-day activities.

• What’s the best way to select an agency?

  Illustrating how over 800 agencies can be appropriately matched based on key requirements.