Analysing 100 proven growth hacks
Learn about 100 proven growth hacks.
The topic of growth hacking often provokes mixed reactions with marketers. For entrepreneurs, it has inspired countless events and many questionable tactics, while for CMOs, the promise of instant growth frequently raises an eyebrow. It’s no surprise. The term suggests that a business can grow beyond its current stature extremely quickly with little or no investment.
Wouldn’t everyone want that? Of course, they would. We all would, but simply wanting something and creating a term for it has left millions of entrepreneurs frustrated, or worse still, damaging their brand reputations. Meanwhile, brand marketers managing major budgets and sizeable teams regularly spend a lot evaluating the false realities of agencies that over-promise and under-deliver.
We evaluated the real truth by investigating the key strategies or hacks that propelled the growth of some of the fastest growing businesses. In doing so, we categorise each hack into one of eight growth areas, analyse how well they worked and how central they were to their success.
The resulting research provides essential insights for business of all sizes and in all industries. It shows how the success of growth hacking is dependent on the type of business, the skills of its team, and the clarity of its vision. It also shows how important time and dedication is, even if the financial investment is low. In fact, by considering growth hacking in this way, it’s easy to integrate it naturally into an integrated marketing strategy.
Sadly, there are no cheats or tricks that entrepreneurs can use. There are plenty of online automation tools, but of course, these lead to mixed results. They can also distract an entrepreneur from deciding on the most appropriate route. Instead, growth hacking works best when all the growth options are evaluated thoroughly, before selecting those most suited to accelerating growth.
This research includes
100 growth hacks that worked for fast-growing businesses.
When, why and how they worked.
Considerations for how you can use them.
Data for easy cross-referencing.