Our Services

Our consultancy services are designed to address the unique needs of CMOs, CEOs, and leading marketing teams. We use a single framework to quickly identify whether improvements can be made by better understanding the market, improving the marketing strategy, or enhancing marketing activation.

This approach is evident in the research, insights, tools, and templates available throughout the site. It fosters innovation in every area, including the use of the latest digital tools, unique data sets, and artificial intelligence.

Our services include the following:

  • Market Evaluation

    • Market Analysis

      • Macroeconomic forecasting

      • Modelling societal behaviour

      • Industry benchmarking

      • Competitor evaluation

    • Target Market

      • Identifying target audiences and personas

      • Brand positioning

      • Customer segmentation

  • Marketing Strategy

    • Marketing strategy

      • Budget allocation

      • Channel selection

      • Team size selection

    • Brand strategy

      • Messaging

      • Identity

      • Guidelines

    • Creative strategy

      • Campaign and ideas generation

      • Go-to-market strategy

  • Marketing Activation

    • Analysis

      • Data analysis and insights

      • Performance tracking

    • Efficiency

      • Innovating marketing processes

      • Implementing marketing automation tools and AI

    • Reporting

      • Performance tracking and reporting

      • Lead nurturing and scoring