The five stages to startup success

It is easy to aspire to the success of the world’s most successful businesses. They have great products, great brands and great people. But they weren’t always that way. They had to work very hard to achieve it. Further still, they continue to work extremely hard each day to maintain it.

We’ve identified five stages that underpin their success. They may sound straightforward, but they are so often overlooked by challengers and startups. We run consultancy sessions to explain how to benefit from each stage.

1. Inspirational people

Despite living in a digital age, the people pulling the strings have never been more important. Their soft skills shape the ability to attract and retain employees. We share a mindset that propels many of the world’s most successful people. This sets the tone for overall business success.

2. An adaptable business

Society frequently places a value on idea generation, yet our research shows it has little to do with business success. Instead, it is the ability to execute ideas, as well as the ability to adapt with feedback, that matters. We share a process to test and validate ideas that in turn builds a core competency for the overall business.

3. An emotive brand

A proliferation of new businesses has heightened a need to develop an instant emotional connection. Authenticity plays a crucial role, as well the ability to minimise a need for explanation. We explain how to do this by following a series of simple steps. We make sure every interaction with your brand delivers a positive impact on people’s lives.

4. An authentic route to awareness

Authenticity provides a key catalyst for growth by simplifying the selection of campaign themes and marketing channels required to reach an audience. We share a process to help you command a lasting societal relevance. We turn the process of discovery into one of excitement.

5. An ability to scale

Success creates multiple internal pressures. Maintaining business agility is a key challenge in the face of constant change. We share a set of principles that retain a business edge in the face of growth. These ensure you remain relevant and continue to connect with people as your reach broadens.

The research includes

• 6 pages of analysis (3,000 words).

• Full definition of each stage relevant to all businesses (startups to enterprises).

• How each stage can be evaluated at all times.

• How they work together.

• Ways to improve.

Any questions?