Seven metrics for selecting an agency

The agency appointment process can be extremely time-consuming, but it has never been more important. In challenging times, agency talent and creativity can provide an extra dimension for a brand. If you are either going through or considering the process, you’ll know exactly what we are talking about.

But how do you choose?

We considerably improve the process by combining behavioural psychology with data. We begin by understanding your requirements and then behaviourally match you to suitable agencies within a database of over 800 of the UK’s most respected. Put simply, we assess them as you would do. The difference is that we do it quicker, on a much greater scale, and with added rigour.

We don’t become middlemen, as the relationship you develop is so critical. Instead, we evaluate them impartially and provide our recommendations. It is then up to you how, whether or when you instigate the information gathering and proposal phases. You have everything you need to ensure the process will be valuable.

Comprehensive agency analysis

To provide a sense of this, we’ve developed a piece of research containing 50 agencies profiled across seven decision-making characteristics. It also provides an in-depth analysis of the appointment process and how it can be accelerated.

Our impartiality means that we can evaluate each as objectively as possible. To perform this process for your exact requirements, please speak to an analyst.

This research includes

• 50 agencies covering multiple disciplines.

• In-depth evaluation of the appointment process.

• Explanation of seven decision metrics.

• Data for easy cross-referencing.

Any questions?